If I were to say, “I love peanut butter”, it would be a bit of an understatement. It is more like “I cannot survive without peanut butter”. Growing up I played a lot of sports, but since I was also a picky eater, I only had a few options when it came to fueling up before games and practices. Peanut butter was always my go-to. And even though I don’t eat nearly as much as I used to, I still eat it fairly regularly. And I don’t know what I would do without it.
When used correctly nut butters can serve as a really healthy snack. They’re packed with protein and healthy fats, but sometimes nut butters can also be packed with tons of sugar and weird ingredients. But not Justin’s.
One day at the grocery story I came across Justin’s Chocolate Hazelnut Butter and was initially intrigued because of the simple ingredient lists. But as I began doing more research about Justin and his company, I realized the company does so much more than produce delicious nut butters.
The founder, Justin Gold, started concocting nut butters in 2004 in order to support his active and vegetarian lifestyle. When he perfected his concoctions, he started a company that values passion, innovation and corporate consciousness. He utilizes sustainable practices by “sourcing the highest-quality, local ingredients, simplifying the supply chain, and initiating environmentally friendly office practices”. In addition to that Justin’s pays-it-forward by supporting the Conscious Alliance, a hunger relief organization, and the Whole Planet Foundation, a poverty relief organization.
All that being said, it probably isn’t a surprise that Justin’s products are a bit more expensive than your average nut butter. They cost about $10. But in my mind, I like knowing that I’m eating something that is better for me and better for the environment. I like supporting a company that is conscious in its practices.
“Our products are made with common sense. A sense that cooking in small batches ensures higher quality. And that selectively choosing fine, all-natural ingredients will make it taste better.”
If you still need a little inspiration, check out all the recipes on Justin’s website. There are tons! I was looking some of the recipes after I ate a huge plate of lasagna last night and wasn’t even a little bit hungry, but I would have willingly stuffed my face with some of those. They look amazing! Justin also makes nut butter cups that I think I need to try soon. Like maybe right now…